Four automated checks that surface the most common keyword problems eating your budget: bad match types, cannibalization, negative keyword gaps, and duplicate entries. No account access required.
The audit
Each tool runs independently. The full keyword health audit runs all three checks at once.
Full Keyword Health Audit
The comprehensive check. Paste your keyword list and get a 0–100 health score across all three detectors: match type coverage, cannibalization, and negative keyword gaps. Letter grades, severity rankings, and specific action items.
Run Full Audit →Match Type Advisor
Not sure whether a keyword should be Broad, Phrase, or Exact? Answer 4 quick questions about intent, competition, and budget and get an instant recommendation with the reasoning behind it.
Get Recommendation →Redundant Keyword Finder
Paste your full keyword list and instantly see duplicate entries and redundant keywords with the same match type. Download a clean, deduplicated list ready to reimport into Google Ads.
Find Duplicates →Match Type Coverage Check
Flags keyword stems missing Exact, Phrase, or Broad variants. Running Broad-only bleeds budget. Running Exact-only leaves volume on the table. This check shows exactly which gaps to fill.
Check Coverage →After the audit
A keyword audit is only valuable if it changes what you do. Here's the priority order:
A complete Google Ads keyword audit checks four areas: match type coverage (are you missing Exact, Phrase, or Broad variants?), keyword cannibalization (are multiple ad groups competing for the same searches?), negative keyword gaps (are Broad keywords bleeding into the wrong ad groups?), and duplicate keywords (are the same keywords appearing multiple times, wasting budget?).
The core audit (match type coverage, cannibalization, negative gaps) runs in seconds after you paste your keyword list. The full four-tool audit typically takes 5–10 minutes including reviewing results and downloading action items.
No. All tools run entirely in your browser. You paste or upload a keyword list exported from Google Ads and the analysis runs locally — no data is ever sent to a server. You can verify this by opening your browser's network tab during analysis.
In Google Ads, go to Keywords → Search Keywords. Click the download button (⬇) and select CSV. The export includes Keyword, Match type, Ad group, and Campaign columns — all of which our tools auto-detect. You can also paste directly from the keywords grid.
Monthly is a good baseline for active campaigns. For accounts spending over $10K/month, quarterly at minimum. After any major restructure (new ad groups, new campaigns, adding Broad Match), run the audit within the first week to catch cannibalization before it compounds.
Paste your keyword list and get a full health score in seconds. Free, no signup, nothing leaves your browser.
Start the Free Audit →Keywords sorted. Now write copy that actually converts.
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